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Bespoke WordPress Website with Dual User Journey for Education Platform

hiyield.co.uk

Education

Information technology

Current Website Limitations

Existing single-page website on a sister company domain lacks effective user segmentation, fails to communicate training benefits clearly, and cannot scale with organizational growth. Poor user journey design leads to high bounce rates and missed conversion opportunities for both students and hiring businesses.

About the Client

Training and talent hub offering 12-week software developer courses for career changers, connecting graduates with tech employers

Key Project Goals

Create distinct user pathways for career seekers and tech employers
Increase course enrollment conversions by 40%
Improve employer engagement metrics by 30%
Establish scalable content management system for event promotion

Core System Requirements

Split user journey routing based on visitor intent
Dynamic event calendar with registration system
Reusable design pattern library for content creators
Talent pipeline showcase for employer engagement
Responsive course curriculum presentation

Technology Stack

PHP

HTML5

CSS3

JavaScript

WordPress

Tailwind CSS

System Integrations

Advanced Custom Fields Pro
Yoast SEO
Smush Image Compression
Redirection URL Management

Performance Criteria

99.9% uptime SLA
Page load under 2 seconds
WCAG 2.1 accessibility compliance
Mobile-first design with 100% responsive layout
Scalable architecture for 500% traffic growth

Expected Business Outcomes

Projected 200% increase in qualified leads within first quarter post-launch, with 60% reduction in user confusion metrics. Employer partnership pipeline expected to grow by 75% through improved talent showcase functionality. Content management efficiency gains estimated at 80% using modular design patterns.