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Bespoke WordPress Website Development for Enhanced Customer Experience and Brand Representation

hiyield.co.uk

Hospitality & leisure

Sports

Event Management

Challenges in Website Functionality and Brand Representation

The Wave required a website overhaul due to limitations in their existing platform, including poor navigation, lack of brand representation, and inability to implement significant development changes. They needed a flexible CMS solution to maintain autonomy over content and support future growth.

About the Client

A leisure and hospitality company offering surfing experiences, venue hire, and educational programs

Goals for Digital Transformation

Improve customer experience through intuitive navigation
Create an immersive digital representation of the brand's physical experience
Implement a flexible CMS for content autonomy
Increase visibility and conversion rates for group bookings

Core System Functionalities

Content Management System (WordPress) with custom admin interface
Immersive video/imagery-based homepage design
Dedicated 'Groups' booking page for corporate events and educational programs
Responsive navigation with campaign-specific landing pages
A/B testing capabilities for conversion optimization

Technology Stack

WordPress

PHP

HTML5

CSS3

JavaScript

System Integrations

Booking management system
Analytics platform
Marketing automation tools

Operational Requirements

Scalable architecture for future growth
High-performance media delivery
Role-based content editing permissions
Cross-device compatibility

Expected Business Impact

The new website will enable The Wave to increase group booking conversions through enhanced visibility, improve marketing campaign effectiveness via content autonomy, and maintain brand consistency across digital touchpoints while reducing long-term development costs through CMS flexibility.