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Backend Development for Influencer Collaboration Platform
  1. case
  2. Backend Development for Influencer Collaboration Platform

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Backend Development for Influencer Collaboration Platform

sombrainc.com
Media
Advertising & marketing
Information technology

Challenges in Influencer Collaboration and Networking

Influencers face difficulties finding collaborators with specific Instagram metrics, organizing professional events, and receiving structured feedback on content quality. Existing platforms lack integrated tools for business connections and monetization opportunities.

About the Client

Online platform connecting Instagram influencers with brands and creators for networking, collaboration, and business development

Key Development Goals

  • Develop collaboration modules for influencer networking
  • Implement structured feedback system for content evaluation
  • Create event management functionality for professional gatherings
  • Establish internal currency system for platform transactions

Core Functionalities and Features

  • Advanced search/filter for influencers by Instagram metrics
  • Public/private event creation and RSVP system
  • Photo evaluation tools with feedback categories (color, composition, subject)
  • Internal currency wallet and transaction management
  • Secure messaging system for professional communication

Technology Stack Requirements

Java
Spring Framework
MySQL
Redis
AWS

External System Integrations

  • Instagram API
  • Payment Gateway
  • Analytics Dashboard

System Quality Requirements

  • Horizontal scalability for growing user base
  • Real-time messaging capabilities
  • Data security for financial transactions
  • High availability (99.9% uptime)

Expected Business Impact

Enables influencers to efficiently build professional networks, increases collaboration opportunities by 40%, streamlines content improvement processes through structured feedback, and creates new monetization pathways through internal currency transactions. Platform's event management system is expected to boost user engagement by 35%.

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