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DisputeBills faced scalability issues due to manual case management workflows requiring frequent phone/email interactions. The initial contact form failed to collect sufficient information upfront, causing delays. Sensitive patient data handling required HIPAA compliance, and the existing brand identity lacked emotional resonance with stressed users facing unaffordable medical bills.
Healthcare advocacy platform specializing in identifying errors in medical bills to reduce patient costs
The platform enables 500% faster case processing through automation, reduces administrative overhead by 70%, and supports secure handling of 100,000+ cases annually. The rebranded identity with calming blue/green palette and approachable design increases user trust, contributing to a 40% higher conversion rate. Achieved $400,000 seed funding validates market potential and supports future feature development.