Automated Distribution Management Platform for FMCG Companies

The client faces inefficient manual processes including management of numerous emails and multiple Excel sheets, leading to errors, delays, and increased operational effort. They lack a centralized and automated system to manage tasks, monitor distributor activity, and facilitate quick user billing, resulting in slower operations and diminished competitive edge. Additionally, previous software solutions failed to meet user expectations, necessitating a new, reliable, and user-friendly platform to improve distribution efficiency and market engagement.

A mid-sized FMCG manufacturer aiming to optimize distributor operations, streamline workflows, and enhance market visibility.

• Develop an automated, user-friendly platform to replace manual email and Excel-based processes, reducing operational time and effort.
• Achieve a minimum of 75% reduction in operation time and 80% reduction in billing cycle duration.
• Improve task assignment, validation, and management for distributors and managers through real-time dashboards and control panels.
• Enhance distributor engagement via gamified rewards, task visibility, and educational modules to motivate and recognize field activity.
• Streamline product distribution logistics to ensure rapid delivery to retail outlets and increase product visibility.
• Establish a scalable, cross-platform mobile application with an accompanying web-based admin panel to facilitate seamless management and user interaction.
• Leverage modern technologies to ensure security, reliability, and high performance of the integrated platform.

• Individual and group task assignment with real-time status updates.
• Geo-based task location mapping and scheduling for field teams.
• Task validation via photo uploads, survey completion, and digital approvals.
• Rewards system allowing points accumulation and redemption for cash via integrated payment gateway.
• Personalized news feed and announcement section for market updates and company awards.
• E-learning modules for skill enhancement, with points awarded upon completion.
• Activity history logs detailing task completion, earnings, and billing history.
• Push notifications to alert users about new tasks, deadlines, and reward status.
• In-app store to view points and convert them into cash, linked to secure payment systems.
• Management dashboard for creating/editing tasks, overseeing budgets, and granting bonuses.
• User management and role-based access controls to organize distributor and manager permissions.
• Content publishing tools for disseminating news and compliance information.
• Comprehensive reporting tools offering insights into user engagement, task completion, and operational metrics.

• Payment gateway integration for cash redemption via secure card payment platform.
• Mapping and geo-location services for field task routing.
• Content management system for news and announcements publishing.
• Analytics and reporting tools to track user engagement and operational performance.

• High performance with rapid load times and seamless user experience on both mobile and web.
• Scalable infrastructure to support up to thousands of concurrent users with minimal latency.
• Robust security protocols including data encryption, secure authentication, and access controls.
• Compliance with data privacy regulations applicable in operational regions.
• Reliable uptime with 99.9% availability and disaster recovery mechanisms.

The new platform aims to reduce operational management time by over 75%, significantly accelerate billing processes by up to 80%, and streamline distribution workflows using automation. Enhanced distributor engagement and training are expected to increase sales productivity, improve market coverage, and boost product visibility. Overall, the system is projected to deliver measurable improvements in efficiency, cost savings, and competitive standing, driving better market responsiveness and higher revenue streams.