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Augmented Reality Tour Application for Historic Cultural Landmarks
  1. case
  2. Augmented Reality Tour Application for Historic Cultural Landmarks

Augmented Reality Tour Application for Historic Cultural Landmarks

iversoft.ca
Tourism
Education
Media

Challenge of Engaging Visitors with Interactive Digital Content at Historic Sites

The client operates a historic site with unique landmarks whose physical features change seasonally, leading to inconsistent visitor engagement and limited educational outreach. They need a modern, interactive solution that can consistently educate and engage visitors regardless of seasonal variations and physical accessibility constraints.

About the Client

A regional tourism board or cultural heritage organization aiming to enhance visitor engagement and educational experiences through digital innovations.

Goals for Developing an Interactive Augmented Reality Experience

  • Create an engaging AR mobile application supporting both iOS and Android platforms.
  • Design a user-friendly interface with custom animations and interactions to enhance visitor experience.
  • Implement location-based triggers and markers for landmark identification with support for multi-language content.
  • Ensure accessibility by enabling alternative content navigation within the app.
  • Deploy a scalable, secure backend with custom API and content management system to support ongoing updates and monitoring.

Core Functional System Features for AR Landmark Tours

  • AR functionality allowing users to activate content at specific landmarks through a dedicated AR button.
  • Support for mapping physical landmarks and triggers, with fallback to virtual location markers for consistent operation year-round.
  • Custom animations and interactions overlaying the real-world landscape to enrich storytelling.
  • Multi-language support to cater to diverse audiences.
  • An integrated content management system for easy updating and administration of educational content.
  • Accessible content navigation through non-AR pathways, including maps and text-based options.

Technology Stack Preferences for AR App Development

Unity for AR experience development
Mobile app development for iOS and Android
Backend using PHP/Laravel or similar frameworks
Custom API integration for dynamic content delivery

Essential System Integrations for Enhanced Functionality

  • Location services and GPS for positioning
  • Content Management System (CMS) for educational content management
  • Accessibility tools and compliance frameworks (WCAG)
  • Multilingual support modules

Critical Non-Functional System Requirements

  • App must be compatible with a wide range of devices and operating system versions (iOS & Android).
  • Support for seasonal attribute changes and ensure consistent AR performance across all weather conditions.
  • High performance with quick load times to ensure seamless user experience.
  • Compliance with accessibility standards (WCAG).
  • Scalability to support growing visitor numbers and content updates.

Anticipated Business Benefits of the AR Journey Application

The implementation of this AR tour experience is expected to attract a broader audience, increase visitor engagement, and provide educational content in a memorable way. The solution aims to enhance visitor satisfaction and promote cultural heritage awareness, while ensuring accessibility and consistent operation throughout seasonal changes, leading to increased site visitation and community interest.

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