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Custom Interactive Touchscreen Solutions for Modern Real Estate Sales Centers
  1. case
  2. Custom Interactive Touchscreen Solutions for Modern Real Estate Sales Centers

Custom Interactive Touchscreen Solutions for Modern Real Estate Sales Centers

iversoft.ca
Real estate
Construction

Enhancing Customer Engagement and Accelerating Sales in Real Estate Showrooms

The client faces challenges in providing an immersive and informative sales experience that aligns with their reputation for quality and innovation. Their existing sales centers lack interactive solutions that actively engage customers, showcase property options, and facilitate easy comparison and customization of floor plans. Additionally, they need a management system that allows staff to easily update content remotely, and screen technology that can accommodate international visitors unable to visit in person.

About the Client

A mid-sized real estate development company seeking to enhance customer engagement and streamline sales processes at their sales centers through custom digital kiosks.

Goals for Implementing Interactive Kiosk Solutions in Real Estate Sales Centers

  • Develop custom touchscreen kiosk software that provides detailed exploration, comparison, and customization of property floor plans.
  • Create an intuitive content management system enabling sales staff to manage and update displayed content efficiently from remote locations.
  • Implement features allowing customers to email configurations and access community and amenities information to improve engagement.
  • Support remote demonstrations via downloadable tablet versions for international or remote clients.
  • Improve customer engagement and satisfaction, measure real-time customer preferences, and shorten the overall sales cycle.

Core Functional Specifications for the Interactive Real Estate Kiosk System

  • Rich detail exploration of property floor plans with side-by-side comparison capabilities.
  • Customization interface for adjusting layout options within available configurations.
  • Functionality to email selected configurations to users for future reference.
  • Supporting community and amenities information display.
  • Remote management dashboard for content updates by sales staff.
  • Downloadable tablet version for remote demonstrations to international clients.

Preferred Technologies and Architectural Approaches

Web-based platform built with modern frameworks (e.g., HTML5, JavaScript, React or similar).
Custom API development for data interchange.
Content Management System with user-friendly backend.

Necessary External System Integrations

  • Custom APIs for floor plan data and community information.
  • Email service integration for configuration sharing.
  • Remote access tools for staff to update content externally.

Performance, Security, and Reliability Standards

  • Scalable solution capable of supporting multiple sales centers simultaneously.
  • High availability with minimal downtime.
  • Secure access controls for content management and remote operations.
  • Responsive performance ensuring smooth navigation on touchscreen devices.

Projected Business Benefits and Impact Metrics

The implementation of custom interactive kiosks is expected to significantly improve customer engagement and satisfaction levels. It will enable the company to capture real-time customer preferences, improve the efficiency of the sales process, and shorten the sales cycle, ultimately leading to increased sales conversion rates and a more modern, innovative brand presence in real estate showrooms.

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