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Augmented Reality Avatar Experience for Beauty Brand Engagement

saritasa.com

Consumer products & services

Advertising & marketing

eCommerce

Beauty Industry Market Saturation

Intense competition in the $20.13B US cosmetics market requires innovative differentiation through technology integration, while maintaining brand authenticity and appealing to digitally-native consumers through immersive experiences.

About the Client

A beauty brand specializing in empowering women of color with inclusive, affordable makeup products since 1993

Digital Transformation Goals

Create interactive AR avatars representing brand values
Develop personalized user engagement through avatar matching
Showcase product range through virtual makeup application
Enhance event marketing capabilities with AR technology
Establish emotional connection with diverse customer base

Core System Capabilities

Interactive 3D avatars with customizable makeup looks
Personality-based avatar matching quiz
Augmented reality environment placement
Hybrid camera selfie mode with avatar interaction
Product catalog integration with makeup tutorials

Technology Stack

Unity3D game engine

Ready Player Me avatar platform

ARKit (iOS) and ARCore (Android)

3D animation pipelines

Cross-platform mobile development

System Integrations

Social media sharing APIs
Product database synchronization
Event registration systems
Analytics platforms

Operational Requirements

Cross-device AR performance optimization
Real-time lighting/shadow rendering
Data privacy compliance (GDPR/CCPA)
High-resolution texture handling
Multi-language support

Business Transformation Potential

Creates immersive brand experience that increases customer engagement metrics by 40%, drives 25% higher social media sharing during events, and positions the brand as technology innovator in beauty sector while maintaining core values of diversity and empowerment.