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Audience-Centric Website Redesign for Digital Marketing Agency
  1. case
  2. Audience-Centric Website Redesign for Digital Marketing Agency

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Audience-Centric Website Redesign for Digital Marketing Agency

bilberrry.com
Advertising & marketing
Performing Arts
Non-profit

Challenges in Digital Presence and Service Visibility

Existing website prioritized digital marketing tools over consultancy services, leading to low awareness of core offerings. Outdated WordPress theme limitations forced content fragmentation across HubSpot subdomains, while poor information architecture hindered user navigation and failed to showcase client success stories effectively.

About the Client

Premier digital marketing agency specializing in serving cultural institutions and performing arts organizations

Key Objectives for Website Redesign

  • Modernize digital presence with audience-first design
  • Clarify value proposition through improved information architecture
  • Create balanced visibility for services and educational resources
  • Showcase client success stories and expertise through interactive case studies
  • Implement unified CMS for content management efficiency

Core System Functionalities

  • Service-focused navigation menu with guided user journeys
  • Client portfolio showcase with interactive case studies
  • Centralized resource hub with topic-based filtering
  • Customizable component library for animations and data visualizations
  • Unified content management system with cross-platform promotion capabilities

Technology Stack Requirements

Custom WordPress Theme
JavaScript
CSS3
PHP
MySQL

System Integration Needs

  • WordPress CMS
  • HubSpot Marketing Platform
  • Analytics Tools

Operational Requirements

  • Scalable architecture for future content growth
  • Responsive design for multi-device compatibility
  • High-performance loading metrics
  • Role-based access control for content management
  • SEO-optimized framework

Expected Business Impact of Website Redesign

Anticipated increase in service inquiry conversions through improved visibility of consultancy offerings, enhanced user engagement metrics from interactive content presentation, and reduced content management overhead via unified CMS. Expected brand credibility boost through effective showcase of client success metrics and industry expertise.

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