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Alexa Skill Development for Voice-Based Product Search

cheesecakelabs.com

eCommerce

Retail

Financial services

Logistics

Challenge: Enhancing Product Discovery through Voice

MercadoLibre currently offers product search primarily through text-based queries. There is an opportunity to improve the user experience by enabling more natural and intuitive product discovery via voice commands. Users may find it faster and easier to search for products using voice, particularly on mobile devices and while multitasking.

About the Client

MercadoLibre is the leading e-commerce marketplace in Latin America, facilitating transactions between buyers and sellers across a wide range of product categories.

Objectives: Voice-Enabled Product Search & Enhanced Customer Experience

Develop and launch an Alexa Skill that allows users to search for products on MercadoLibre using voice commands.
Improve user engagement and satisfaction by providing a more convenient and intuitive product discovery experience.
Increase product search volume through voice interactions.
Explore innovative voice-based product search functionalities beyond basic keyword searches.

Functional Requirements: Alexa Skill Core Functionality

Voice-based product search by keyword, category, brand, and attribute.
Voice confirmation of search results.
Voice presentation of product details (name, price, description, images).
Voice navigation to product pages on the MercadoLibre website.
Support for multiple languages (Spanish and Portuguese initially).
Ability to refine search queries through voice follow-up questions.

Preferred Technologies: Alexa Skills Kit & MercadoLibre APIs

Amazon Alexa Skills Kit (ASK)

Node.js or Python for backend development

MercadoLibre APIs (Product Catalog, Search API)

AWS Lambda for serverless functions

Integrations Required: MercadoLibre Systems

MercadoLibre Product Catalog API for real-time product data.
MercadoLibre Search API for performing product searches.
MercadoLibre authentication system (if user-specific recommendations are desired).

Non-Functional Requirements: Scalability & Security

High availability and scalability to handle a large volume of voice requests.
Secure authentication and authorization to protect user data.
Low latency for fast response times.
Robust error handling and logging.

Estimated Impact: Increased Sales & Enhanced Customer Loyalty

Successful implementation of the Alexa Skill is expected to result in increased product discovery, higher conversion rates, improved customer satisfaction, and enhanced brand perception. By providing a convenient and intuitive voice-based search experience, MercadoLibre can attract new customers and strengthen its relationships with existing ones. Increased voice search volume can also provide valuable insights into user preferences and trends.