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Akuarella Mobile App Enhancement & Expansion

railwaymen.org

Consumer products & services

Media

Advertising & marketing

Capturing authentic childhood moments is challenging for parents.

Parents often struggle to capture natural, spontaneous smiles and joyful moments of their children due to the child's unpredictable behavior. Existing solutions may lack ease of use, creative tools, or seamless sharing capabilities.

About the Client

Akuarella is a mobile application focused on capturing and sharing joyful moments of childhood. It aims to provide parents with a simple and engaging way to document their children's smiles and milestones.

Enhance Akuarella's features and expand its reach.

Increase user engagement by providing more creative photo editing options.
Improve app usability and user experience.
Expand sharing capabilities to integrate with a wider range of social media platforms.
Maintain a child-friendly and engaging app atmosphere.
Continue supporting and adapting to new technological trends in mobile photography.

Akuarella App Functionality

Video-based photo capture with child attention-grabbing elements.
Extensive photo editing tools (frames, stickers, drawing tools) themed for various occasions.
Social media integration for seamless photo sharing.
User-friendly interface designed for both parents and children.
Support for multiple video sources (phone library, Vimeo, native Akuarella videos, YouTube).
Improved image quality and processing for enhanced photo results.

Technology Stack

Native Android (Java/Kotlin)

Native iOS (Swift/Objective-C)

Backend: Cloud-based platform (AWS, Google Cloud, or Azure) for video storage and processing

Database: NoSQL database (e.g., MongoDB) for storing user data and image metadata

External System Integrations

Social Media APIs (Facebook, Instagram, Twitter, etc.)
YouTube API
Vimeo API

Non-Functional Requirements

Scalability to handle a growing user base.
High performance and fast photo processing times.
Data security and privacy compliance (especially regarding children's data).
Cross-platform compatibility (Android and iOS).
Offline functionality for accessing saved photos and editing tools.

Expected Business Impact

This project is expected to increase Akuarella's user base, enhance user engagement, and strengthen its brand as a leading mobile app for capturing and sharing joyful moments of childhood. The continued donation of profits to St. Jude Children's Hospital will further enhance the app's positive brand image and contribute to a worthy cause.