The client’s existing rule-based transaction classification system misclassified approximately 35% of customer transactions, leading to inaccurate data presentation, reduced customer trust, and suboptimal personal finance management features. The current system also lacked real-time categorization and intuitive insights, hindering user engagement and personalized financial advice.
A mid-to-large size retail banking institution aiming to improve customer engagement and financial insights through advanced transaction categorization and personal finance tools.
Implementation of the AI-powered transaction classification system is expected to significantly improve transaction accuracy, reaching over 92%, thereby increasing customer trust and engagement. The enhanced personal finance features and real-time insights will promote more frequent app usage, boost customer loyalty, and enable the bank to leverage structured spending data for targeted marketing, product recommendation, and advanced customer segmentation.