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AI-Powered Real Estate Platform Enhancement & Modernization

otakoyi software

Real estate

Performance, Usability, and SEO Challenges

Global Property Network experienced significant website performance issues (slow load times, errors), poor user experience due to a dated design and inconvenient navigation, and struggled with search engine optimization leading to low organic traffic and leads. The existing platform lacked a robust development process and efficient data management, hindering scalability and future growth.

About the Client

A global real estate platform providing property listings and search capabilities in multiple languages. Focused on delivering a user-friendly experience and optimized search results.

Project Goals

Improve website performance (reduce load times and error rates).
Enhance user experience through a modern and intuitive design.
Increase organic website traffic and lead generation through improved SEO.
Establish a robust and scalable development process.
Implement an AI-powered localization and SEO tool.
Improve data management and integrations for enhanced platform functionality.

System Functionality

Advanced property search with filtering and sorting options.
Multilingual support with AI-powered translation of property descriptions and metadata.
User account management for saving favorite properties and managing alerts.
Property information quality validation.
A centralized request management system for communication between users and agents.
A robust backend system for managing property listings, user data, and search indices.

Technology Stack

Python

Django

Elasticsearch

MongoDB

AI/ML for SEO and Localization

External Integrations

Third-party property data providers
Payment gateways
Mapping services (e.g., Google Maps)
Communication channels (email, SMS, etc.)

Non-Functional Requirements

High performance and scalability to handle a large volume of data and traffic.
Robust security measures to protect user data and prevent unauthorized access.
Excellent SEO performance with optimized code and content.
Reliable and stable platform with minimal downtime.
Maintainability and extensibility for future development.

Expected Business Impact

The project is expected to significantly increase website traffic and lead generation, improve user satisfaction, reduce infrastructure costs, and enhance the platform's competitive advantage in the global real estate market. The improved SEO and localization features will expand the platform's reach to new markets, leading to increased revenue and brand recognition.