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The client's e-commerce platform lacked advanced customer segmentation and churn prediction capabilities, resulting in inefficient manual email marketing campaigns, suboptimal customer retention rates, and excessive operational overhead for campaign management.
A cloud-based e-commerce and subscription management platform provider enabling businesses to monetize digital services with global compliance and payment solutions.
Implementation of AI-driven marketing automation is projected to increase customer retention rates by 25-30%, reduce campaign management overhead by 40%, and improve marketing ROI through personalized interventions. The cloud-native architecture will reduce infrastructure costs by 35% while enabling rapid scaling across global markets.