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Affiliate Referral Program Development

sisu.mx

Financial services

Challenge

Credijusto aims to accelerate growth and expand its client base while minimizing risk and investment. They want to leverage their existing borrower network to acquire new clients through a referral program. Their engineering team is focused on core revenue initiatives, requiring a rapid, low-cost solution.

About the Client

Fintech company providing online credit solutions to small and medium-sized businesses, backed by Goldman Sachs and Credit Suisse.

Objectives

Develop and launch a pilot affiliate referral program.
Validate the effectiveness of the referral program in generating new credit applications.
Reduce development costs through agile prototyping.
Enable affiliates to easily refer clients and track referrals.
Quickly test and refine the referral program concept.

Functional Requirements

Affiliate registration and management
Custom landing page generation with affiliate branding
Referral link generation and tracking
Integration with Credijusto's credit application system
Affiliate referral reporting and analytics

Preferred Technologies

Backend integration with existing Credijusto systems

Landing page generation tool

CRM integration

Integrations Required

Credijusto's backend system (credit application processing)
Credijusto's CRM

Key Non-Functional Requirements

Scalability to handle a growing number of affiliates and referrals
Performance for fast landing page generation and referral link tracking
Security to protect sensitive data
Ease of use for both affiliates and Credijusto's commercial team

Expected Business Impact

Successful implementation of the affiliate referral program is expected to significantly accelerate Credijusto's growth, reduce customer acquisition costs, and provide valuable data for optimizing future growth initiatives. The low-cost prototype approach allows for rapid validation and minimizes risk.