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Affiliate Marketing Platform Enhancement: Scalable Solution for Discount Code Management and Affiliate Network

lizard.global

Information technology

Advertising & marketing

eCommerce

Financial services

Retail

Inefficient Discount Code Discovery & Centralized Affiliate Management

Consumers struggle to find available discount codes when shopping online, leading to frustration and abandoned purchases. Affiliates face challenges in managing and distributing their codes across multiple platforms, hindering their marketing effectiveness. The lack of a centralized system for affiliate code management impacts efficiency and growth for both affiliates and consumers.

About the Client

AffLink is an affiliate marketing platform providing a marketplace for affiliates to promote products and services through discount codes, connecting them with consumers seeking deals.

Core Project Goals

Develop a scalable and robust web application platform to centralize affiliate code management.
Enhance the user experience for both consumers seeking discounts and affiliates promoting products.
Improve the efficiency of affiliate code discovery and utilization.
Expand the AffLink affiliate community through innovative referral programs and a premium affiliate program.
Provide comprehensive analytics to track affiliate performance and consumer engagement.

System Functionality

Affiliate Registration & Profile Management
Affiliate Code Upload & Management
Consumer Discount Code Search & Filtering
Social Media Sharing & Integration
Analytics Dashboard (clicks, usage frequency)
User Profile Customization (for both affiliates and consumers)
Referral Program Management
Premium Affiliate Program Features (advanced analytics, priority support)

Technology Stack

Web Application (React, Angular, or Vue.js)

Backend (Node.js, Python/Django, or Ruby on Rails)

Database (PostgreSQL or MySQL)

Cloud Hosting (AWS, Azure, or Google Cloud)

API Integration (for social media and analytics)

External System Integrations

Social Media APIs (Facebook, Twitter, Instagram)
Analytics Platform APIs (Google Analytics, Mixpanel)
Payment Gateway Integration (for Premium Affiliate Program subscriptions)

Non-Functional Requirements

Scalability to handle a growing number of affiliates and users
High performance and responsiveness
Robust security measures to protect user data
Accessibility across different devices (desktop, mobile, tablet)
Reliable uptime and availability

Business Impact

This project is expected to significantly increase user engagement, improve affiliate marketing effectiveness, drive revenue growth through affiliate partnerships and premium subscriptions, and establish AffLink as the leading platform for affiliate discounts. It will enhance the overall online shopping experience for consumers and provide a valuable marketing tool for businesses and individual affiliates.