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Advanced Analytics Dashboard and Reporting System for eCommerce Marketing Agency
  1. case
  2. Advanced Analytics Dashboard and Reporting System for eCommerce Marketing Agency

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Advanced Analytics Dashboard and Reporting System for eCommerce Marketing Agency

sombrainc.com
Advertising & marketing
eCommerce

Challenges in Manual Analytics and Competitive Differentiation

The agency struggled with manual analytics processes that delayed actionable insights for clients, limiting their ability to maintain competitive advantage in the fast-paced eCommerce sector. They required an automated reporting system to improve client satisfaction and demonstrate innovation at industry events.

About the Client

A top-tier marketing agency specializing in providing strategic solutions for eCommerce businesses across South America

Strategic Goals for System Implementation

  • Automate analytics and reporting workflows to reduce manual effort
  • Create a scalable dashboard solution with customizable visualizations
  • Implement multi-tier user management with role-based access control
  • Integrate with major ERP and eCommerce platforms for data synchronization
  • Enhance client engagement through personalized dashboard customization

Core System Capabilities

  • 20+ interactive data visualization components (charts/tables)
  • Role-based user hierarchy (super admin/company/user)
  • Automated email reporting system
  • Customizable dashboard widgets with proprietary calculation engines
  • Superadmin management console for system oversight

Technology Stack Requirements

Modern web development frameworks (React/Vue for frontend)
Node.js or Python-based backend architecture
Relational and NoSQL database integration
Cloud-native deployment infrastructure (AWS/Azure)

System Connectivity Needs

  • Magento Commerce integration
  • Three major ERP system connectors
  • Third-party analytics data sources
  • Email delivery service integration

Operational Requirements

  • Horizontal scalability for 10x user growth
  • 99.9% system uptime SLA
  • Role-based data encryption and access controls
  • Cross-browser compatibility with modern standards
  • Real-time data processing capabilities

Anticipated Business Outcomes

The solution is expected to reduce reporting preparation time by 70%, enable data-driven decision-making for 300+ client businesses, and increase client retention through enhanced service offerings. The system will position the agency as a technology innovator in the eCommerce marketing space while supporting expansion into new market segments through customizable analytics capabilities.

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