Website Replatforming and Redesign to Enhance User Engagement and Brand Consistency

The client faces difficulties with their existing website's stability, performance, and content management, hindering scalable growth and consistent brand presentation. They require an updated digital platform that offers a reliable, fast, and user-friendly experience, supporting integrations with location search, rewards, nutrition information, and online ordering systems.

A mid-sized retail chain seeking to modernize their online digital presence with improved performance, ease of management, and consistent branding across locations.

• Reduce website load times, targeting a time to first byte (TTFB) of under 50 milliseconds.
• Minimize website downtime to ensure high availability and reliability.
• Create a manageable platform that enables easier content updates and reduces technical debt.
• Achieve seamless integration with external systems for location search, customer rewards, nutritional data, and online ordering.
• Enhance the overall user experience with engaging design and rich, human-centered content.
• Establish a scalable infrastructure supporting future growth and increased traffic.

• Migration to a reliable CMS platform (e.g., WordPress) hosted on a scalable cloud infrastructure to improve stability and reliability.
• Implementation of a comprehensive voice and tone style guide for consistent brand messaging across all franchise sites.
• Integration of location search functionality supporting multi-location discovery, powered by an external location data service.
• Incorporation of customer rewards system to enhance loyalty engagement.
• Integration with nutritional data sources to provide accurate, accessible nutrition information.
• Online ordering platform integration for seamless customer purchase experience.
• Development of a content strategy with copywriting support to highlight the brand promise and engage visitors.

• Location search service to enable franchise location discovery
• Rewards management system for customer loyalty programs
• Nutrition data API for accurate nutritional information display
• Online ordering system for purchase processing

• Achieve a website load time (TTFB) under 50 milliseconds
• Ensure zero downtime with high availability architecture
• Seamless data integration supporting real-time updates
• Content management flexibility for non-technical staff
• Compliance with security standards for user data protection

The project aims to significantly enhance website performance, reducing load times to under 50ms, minimize downtime, and streamline content management. These improvements are expected to lead to higher customer engagement, improved brand consistency, increased online orders, and a scalable platform capable of supporting future growth initiatives.