Development of an Integrated Mobile Benefits Management and Marketplace Platform

The client aims to transform their member experience by making the healthy choice the easy choice through an innovative mobile platform. They seek to reduce the daily burden of managing personal and household health, foster healthy behaviors, and encourage healthier choices. Additionally, they require a revamped marketing and sales website to more effectively advertise their benefits program and increase revenue streams.

A large health benefits organization seeking to enhance member engagement and streamline benefits access through a unified mobile platform, along with reimagining their marketing and sales website to support revenue growth.

• Develop a cross-platform mobile application that enables members to activate their benefits cards, register accounts, and view their account balances.
• Create an integrated marketplace within the app for members to browse, search, and purchase personal care products, OTC medications, and healthy foods with direct delivery options.
• Implement features such as product search, in-app purchases, in-store shopping guides, store locator, and retail scanner to improve shopping convenience.
• Ensure accessibility compliance for members who are 65+ or part of a special needs population by leveraging native screen reader technologies.
• Deploy the solution on an easy-to-manage, scalable headless CMS to streamline content updates and reduce ongoing development effort.
• Design a white-labeled, branded experience for confidence and branding opportunities.
• Achieve measurable engagement and operational metrics similar or superior to previous benchmarks for mobile orders, downloads, revenue, and user ratings.

• Member benefits card activation and registration interface
• Account balance display and management
• Product store with search, in-app purchase capability, and delivery options
• In-store shopping guide and store locator functionalities
• Retail barcode scanner for product information and checkout
• Accessibility features supporting screen reader technologies (VoiceOver, TalkBack)
• Integration with a scalable, headless Content Management System for content updates
• Branded and customizable user interface for partner confidence and branding
• Analytics tracking for user activity, order volume, and app performance

• Member account systems and benefits management backend
• Product inventory and ordering backend systems
• Payment gateway APIs
• Store locator and mapping services
• Accessibility support APIs

• Application must handle at least 40,000+ user interactions and transactions per month
• Ensure app ratings of at least 4.8 stars based on user reviews
• Design for seamless scalability to accommodate growth in user base and product offerings
• Implement strict security standards for user data and payment information
• Adhere to accessibility standards for users with disabilities

The new mobile benefits management and marketplace platform is expected to facilitate over 41,000 orders within the first few months, achieve more than 105,000 app downloads, generate over $3 million in revenue, and attain high user satisfaction with a rating of 4.8 stars or higher, thereby significantly enhancing member engagement, operational efficiency, and revenue growth.