Website Redesign for Enhanced Performance, Security, and User Experience

The client’s current website relies on outdated technologies and complex integrations, resulting in poor navigation, suboptimal performance, security vulnerabilities, and limited content management flexibility. The admin team faces difficulties managing content efficiently and requires greater control without dependence on external vendors.

A mid-sized manufacturing company seeking to overhaul its existing digital presence to improve customer engagement and operational efficiency.

• Achieve a significant reduction in page load time (target 99.9% improvement).
• Enhance overall site performance score to at least 94/100 on performance testing tools.
• Improve accessibility to ensure an inclusive user experience.
• Strengthen security by identifying and resolving vulnerabilities.
• Simplify navigation and information architecture based on user research and testing.
• Enable easier content management for internal teams through a flexible CMS.
• Integrate custom tools such as calculators, real-time data feeds, and user dashboards for enhanced functionality.
• Maintain existing eCommerce storefront while migrating to a more maintainable platform.

• Migration of the website to a user-friendly content management system (e.g., WordPress) while maintaining essential eCommerce components.
• Implementation of custom calculators and real-time data integrations for dynamic user interactions.
• Development of a robust user dashboard for personalized data and interactions.
• Automated testing processes for accuracy in custom modules such as quoting calculators.
• Refactoring legacy code and infrastructure for security and performance improvements.
• Integration with existing digital ecosystems to ensure seamless data flow and functionality.

• Custom calculators and real-time data sources
• User authentication and dashboard systems
• Existing eCommerce platform via BigCommerce or equivalent
• Analytics and monitoring tools

• Page load times reduced to near-zero delays (<1 second preferred)
• Site performance score of at least 94/100 on GTmetrix
• Accessibility compliance aligned with industry standards (Lighthouse score ≥ 90)
• Security vulnerabilities identified and addressed during development

The new website is expected to deliver a dramatically improved user experience through faster load times and enhanced security, resulting in increased customer satisfaction. Internal stakeholders will benefit from easier content management and maintenance, reducing reliance on external vendors. Quantifiable outcomes include a 99.9% reduction in page load times, a performance score of 94/100, and improved accessibility scores, collectively leading to higher engagement, better brand perception, and operational efficiencies.