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Website Redesign and Optimization for VR Company

perpetualny.com

Information technology

Education

Training

Current Website Challenges

The existing website for Mursion requires a complete overhaul to address usability issues, improve SEO performance, and modernize the overall user experience. The website needs to better reflect Mursion's value proposition and cater to its target audience, leading to improved lead generation and brand perception.

About the Client

Mursion is a VR platform focused on providing immersive training and simulation experiences for various industries.

Project Goals

Redesign the website to enhance user experience and improve visual appeal.
Improve website SEO performance to increase organic traffic.
Stabilize website security and infrastructure.
Optimize website speed and performance.
Refine website content to better align with business goals and target audience needs.

Functional Requirements

Interactive product demos/showcases
Industry-specific case studies and testimonials
Pricing and subscription information
Contact form and lead capture functionality
Blog/resource section with relevant VR/training content
User account management (potentially for accessing resources)

Preferred Technologies

WordPress

HTML

JavaScript

CSS

Miro

Figma

Integrations Required

CRM system (e.g., Salesforce, HubSpot) for lead management
Marketing automation platform (e.g., Marketo, Pardot)
Analytics platform (e.g., Google Analytics)

Key Non-Functional Requirements

Scalability to handle increasing traffic
High website performance and page speed
Robust security measures to protect user data
Mobile responsiveness (responsive design)

Expected Business Impact

A redesigned and optimized website will result in increased brand awareness, improved lead generation, higher conversion rates, and a better overall user experience. This will contribute to Mursion's growth and strengthen its position as a leader in the VR training and simulation market.