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Website Redesign and Lead Generation Optimization
  1. case
  2. Website Redesign and Lead Generation Optimization

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Website Redesign and Lead Generation Optimization

amela.tech
Information technology
Business services
Consulting

Challenges in User Engagement and Lead Conversion

The existing website lacks intuitive navigation and effective call-to-action elements, resulting in poor user engagement metrics and suboptimal conversion rates for meeting bookings and contact inquiries.

About the Client

A technology solutions provider specializing in web application development and digital transformation services for enterprise clients.

Objectives for Website Enhancement

  • Improve lead generation through optimized conversion pathways
  • Enhance user experience with responsive design and intuitive navigation
  • Increase meeting booking conversion rates by 40%
  • Establish measurable engagement metrics through analytics integration

Core System Functionalities

  • Dynamic project portfolio showcase with filtering options
  • Real-time meeting scheduling system with calendar integration
  • Multi-stage contact form with conditional fields
  • Live chat support widget with CRM integration
  • User behavior analytics dashboard

Technology Stack Preferences

React.js
Node.js
MongoDB
AWS Lambda
GraphQL

System Integration Requirements

  • Google Calendar API
  • Salesforce CRM
  • Stripe Payment Gateway
  • Google Analytics 4

Performance and Security Requirements

  • 99.9% uptime SLA
  • Mobile-first responsive design
  • ISO 27001 compliance
  • Page load time < 2 seconds
  • Role-based access control

Projected Business Impact

Anticipated 35% increase in qualified leads, 25% reduction in bounce rates, and $2M+ annual revenue growth from improved client acquisition through enhanced digital presence and streamlined conversion funnels.

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