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Website Modernization for Improved Content Management, Accessibility, and Search Experience
  1. case
  2. Website Modernization for Improved Content Management, Accessibility, and Search Experience

Website Modernization for Improved Content Management, Accessibility, and Search Experience

clockwork.com
Government
Non-profit
Education
Public Sector

Challenges Facing Public Sector Websites in Content Delivery and Accessibility

The organization manages a large website with resources on advocacy, events, publications, and news, serving numerous member entities. They face difficulties with complex content management processes, limited accessibility compliance, and inefficient search functionality, which hinder user experience for residents, officials, and stakeholders.

About the Client

A regional government agency serving multiple municipalities, requiring a comprehensive digital platform to provide resources, news, and public services.

Goals for Enhancing Website Functionality, Accessibility, and User Engagement

  • Implement a user-focused information architecture to improve content discoverability.
  • Enhance search capabilities to enable quick and relevant results for diverse user queries.
  • Deploy a scalable and intuitive content management system facilitating easy content creation and updates.
  • Establish strategies and processes to ensure all content meets accessibility standards.
  • Improve overall website accessibility and compliance with relevant regulations.

Core Functional System Features for the Redesigned Website

  • A streamlined information architecture supporting intuitive navigation and content categorization.
  • Advanced search functionality enabling quick retrieval of resources across advocacy, events, publications, and news sections.
  • A best-in-class content management system that simplifies publishing, updating, and managing website content.
  • A content creation and publication process designed to meet accessibility standards, including appropriate document formatting and tagging.
  • User experience enhancements to improve accessibility for users with disabilities.

Preferred Technologies and Architectural Frameworks

Modern CMS platform with accessibility and usability focus
Responsive web design for mobile and desktop compatibility
Advanced search engine technology for optimized search experience
Compliance with WCAG guidelines for accessibility

Essential System Integrations for Full Functionality

  • Analytics tools (e.g., Google Analytics) for visitor behavior insights
  • External communication platforms (e.g., social media integration)
  • Accessibility testing tools for ongoing compliance monitoring

Non-Functional System Requirements for Performance and Security

  • Scalability to handle increasing content volume and user traffic
  • Fast page load times to ensure smooth user experience
  • High security standards for protecting user data and content integrity
  • High availability with 99.9% uptime

Expected Business Impact from Website Modernization Initiative

The redesigned website aims to enhance user satisfaction by providing easier access to resources and information, resulting in increased engagement. It is projected to reduce content management time by 30%, improve accessibility compliance metrics, and enable users to find relevant content 50% faster, thereby supporting the organization’s public service objectives more effectively.

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