Website Migration and Accessible Redesign for Arts Education Institution

The institution's existing website is built on an outdated platform approaching end-of-life, limiting functionality, accessibility, and user engagement. The need to showcase their brand effectively, streamline application processes, and generate leads requires a comprehensive website migration and redesign that supports accessibility, modern aesthetics, and integrated data collection. Additionally, the institution seeks to improve mobile usage metrics and increase overall traffic and conversions.

A mid-sized arts education college seeking to modernize its online presence, improve accessibility, and enhance engagement with prospective students.

• Complete migration from the current legacy platform to a modern, supported content management system.
• Redesign the website to reflect the institution’s updated brand identity with a focus on artistic and modern visual elements.
• Enhance accessibility standards to ensure an inclusive experience for all users, particularly via simplified navigation and content discoverability.
• Implement an efficient application and data collection process to simplify the prospective student journey.
• Integrate the website with existing CRM or lead management systems to track diverse lead types and improve conversion rates.
• Increase overall website traffic, device responsiveness (notably mobile usage), and user engagement metrics post-launch.
• Double the website traffic and see at least a 50% increase in user sessions within the first year, with significant growth in mobile usage and pageviews.

• Migration of existing website content from legacy platform to a modern content management system, supporting reusability and efficiency.
• Custom theme development to support artistic, modern, and engaging site aesthetics that showcase student artwork and institutional branding.
• Implementation of accessibility features aligned with recognized standards (e.g., WCAG) including simplified navigation, clear content structure, and responsive design.
• Streamlined application process with data collection capabilities that support partial and complete applications, integrated with backend data management.
• Dynamic homepage elements such as rotating student artwork galleries for enhanced visual engagement.
• Custom backend modules to support complex visual elements and ensure accessibility compliance.
• E-commerce or catalog features for continuing education courses, including an online browsing and purchasing experience.
• Integration with CRM or lead management systems to capture multiple types of leads (prospective students, continuing education inquiries, general contacts).
• Implementation of analytics and tracking tools to monitor visitor behavior and measure improvements in engagement and lead conversions.

• Lead capture and customer relationship management (CRM) system for prospect tracking and conversion analysis.
• Analytics tools for visitor behavior monitoring and site performance measurement.
• E-commerce or course catalog systems for continuing education offerings.

• Scalability to handle increasing traffic, targeted to double site visits within the first year.
• Performance optimized for fast load times across devices, especially mobile.
• High accessibility compliance to improve accessibility scores.
• Secure data handling, especially for application forms and lead information.
• Maintainability and ease of content updates for marketing and academic staff.

The redesigned website is projected to significantly increase user engagement, with expected metrics such as doubling overall traffic, a 52% increase in users, a 60% rise in pageviews, and a 64% boost in mobile usage. Additionally, enhanced lead generation capabilities are anticipated to improve conversion rates, resulting in more completed applications and inquiries, alongside an overall improvement in accessibility scores, providing an inclusive experience for all visitors.