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Website Experience Enhancement & Error Handling

light-it.net

Information technology

Website User Experience Issues

The website is displaying a generic '404 Not Found' error message, suggesting broken links or incorrect navigation. This results in a poor user experience, potentially leading to customer frustration, reduced engagement, and lost opportunities. The current lack of helpful guidance for users experiencing these errors contributes to a negative brand perception.

About the Client

Acme Corp is a leading provider of software solutions for businesses, specializing in cloud-based applications and data analytics. They are committed to delivering a seamless and user-friendly online experience for their customers.

Project Goals

Reduce the number of 404 errors on the website.
Improve user experience when encountering broken links.
Provide clear and helpful error messaging and guidance.
Enhance website navigation and internal linking.
Increase user engagement and satisfaction.

Functional Requirements

Custom 404 error page with helpful suggestions (e.g., search bar, links to popular pages, contact information).
Automated monitoring for broken links and reporting.
Improved internal linking structure to reduce broken links.
User-friendly navigation enhancements.
Logging of 404 errors for analysis and resolution.

Technology Preferences

JavaScript

HTML

CSS

Existing CMS (e.g., WordPress, Drupal)

Integration Requirements

Website analytics platform (e.g., Google Analytics) for 404 error tracking.
Internal link checker tool.

Non-Functional Requirements

Scalability to handle a large volume of website traffic.
Performance optimization to ensure fast page load times.
Security to prevent malicious redirection through 404 errors.
Accessibility compliance (WCAG).

Expected Business Impact

This project is expected to significantly improve the user experience, leading to increased customer satisfaction, reduced bounce rates, and improved brand perception. By addressing broken links and providing helpful guidance, we anticipate a positive impact on website engagement and lead generation. Reducing 404 errors will also improve SEO rankings.