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Acme Corporation's current cookie consent implementation is complex, potentially impacting user experience and compliance with evolving privacy regulations (e.g., GDPR, CCPA). The existing system requires ongoing maintenance and lacks granular control over cookie categories. Furthermore, the system doesn't effectively integrate with all embedded content providers, leading to inconsistencies in consent management.
Acme Corporation is a global technology company providing software and services to businesses of all sizes. They have a large website with significant traffic and rely on data analytics and advertising to drive revenue.
This project will improve Acme Corporation's compliance posture, enhance user trust, and reduce the risk of fines associated with privacy violations. A smoother and more transparent cookie consent process will also improve user experience, potentially leading to increased engagement and conversion rates. Streamlining cookie management will also free up IT resources to focus on other priorities.