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Printique, a rebranded version of AdoramaPix, faced challenges with a legacy website and underlying system infrastructure that were hindering its ability to provide a modern, responsive, and scalable online experience. The existing system, built on high-end technologies and integrated with numerous third-party systems, required significant modernization to meet evolving customer expectations and support future growth. The transition to the new brand (Printique) also presented challenges in ensuring a seamless customer experience across all online and offline touchpoints.
Printique is a leading photo printing brand offering a wide range of photo products and services to consumers and businesses. They are known for high-quality printing, user-friendly online tools, and seamless integration with third-party systems.
The project is expected to significantly improve customer satisfaction, increase online sales, enhance brand perception, and streamline operations through a more efficient and scalable platform. The modernized website will provide a better user experience, leading to higher conversion rates and increased customer loyalty. The improved admin interface will empower content managers to update and manage the website content more easily and quickly.