Web-Based Multiplatform Ecommerce Platform with Enhanced User Experience and Analytics Dashboard

The client currently operates a desktop-only application that limits access to Windows users and excludes mobile and other OS users, reducing overall market outreach. The outdated user interface and lack of modern UX design lead to poor user experience. Additionally, existing analytics reports lack visual clarity and actionable insights, hindering the ability to make data-driven decisions and enhancing the client’s value proposition.

A mid-size ecommerce solutions provider specializing in digital goods, online services, and SaaS offerings, aiming to expand its market reach and improve customer engagement through technological modernization.

• Migrate legacy desktop application to a fully responsive, web-based platform accessible across multiple operating systems and devices.
• Redesign the user interface with modern UX principles to improve usability and visual appeal.
• Involve stakeholders and clients through workshops and beta testing to validate feature relevance and usability.
• Develop an internal analytics dashboard with visual and interactive data reporting capabilities to provide clearer insights on key metrics such as revenue and customer acquisition.
• Integrate both frontend and backend systems seamlessly to ensure reliable, secure, and scalable operation.

• Responsive web application compatible with different operating systems, browsers, and mobile devices
• Intuitive UX/UI with iterative prototyping and validation involving end users and stakeholders
• Role-specific user workflows for managing ecommerce transactions, subscriptions, and customer accounts
• Interactive business intelligence reports with visual data, including revenue and customer growth metrics
• Pop-up verification windows or prompts to ensure clarity and accuracy of user actions involving complex payment or subscription processes
• Module-based development approach with continuous validation and testing

• Payment gateways for transaction processing
• Subscription management systems
• Business intelligence tools for analytics reporting
• User authentication and authorization services

• Cross-platform compatibility ensuring access across all major OS and browsers
• High performance with fast load times, optimized for mobile devices
• Scalability to support increasing user base without degradation of performance
• Secure data handling, compliance with applicable global standards and regulations
• Reliability with continuous uptime and fault-tolerance mechanisms

The project aims to significantly increase market reach by enabling access across multiple platforms and devices, resulting in a broader customer base. An improved user experience is expected to enhance customer retention and satisfaction. Advanced analytics dashboard capabilities will empower clients with better insights, potentially leading to new value-added services and revenue streams. Overall, the system upgrade is projected to facilitate scalable growth, improve operational efficiency, and strengthen the company's competitive position.