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Web Platform for Vaping Community Engagement and Campaign Support
  1. case
  2. Web Platform for Vaping Community Engagement and Campaign Support

Web Platform for Vaping Community Engagement and Campaign Support

capitalnumbers.com
Media
Non-profit
Advertising & marketing

Identifying Challenges in Creating an Engagement-Focused Vaping Community Website

The client requires a trusted development partner to design, develop, and deploy a user-centric website that showcases personal stories related to vaping, facilitates community engagement through short forms, collects user data for outreach, and supports campaign initiatives. The platform must be scalable, secure, and compatible across devices, with functionalities for user-generated content, targeted communications, and secure donations to support advocacy efforts.

About the Client

A non-profit organization aiming to promote awareness about vaping as an alternative to smoking, and to support related campaigns through an interactive web platform.

Goals for Developing a Vaping Community Platform to Enhance Reach and Engagement

  • Launch a fast-loading, responsive website showcasing user experiences and vaping-related news
  • Implement short, easy-to-fill user story submission forms to build a substantial contact list for targeted outreach
  • Enable dynamic content display, including news sections sourced from third-party providers
  • Integrate secure payment solutions to accept recurring donations supporting advocacy campaigns
  • Incorporate social media integrations to increase platform visibility and community following
  • Develop an administrative dashboard for managing user content, newsletters, donations, and site content

Core Functional Specifications for the Vaping Community Engagement Website

  • User story submission forms with minimal required input fields, auto-logged into a scalable backend
  • Dynamic news feed that pulls content from external sources
  • Secure payment integration supporting recurring donations
  • Responsive design ensuring compatibility across devices and browsers
  • Popup mechanisms for capturing user attention and increasing subscriptions
  • Social media sharing buttons for Facebook, Twitter, and YouTube
  • Admin dashboard for managing content, user data, donations, and communication lists

Technologies and Architecture Choices for Robust and Scalable Platform

WordPress CMS for flexible content management
HTML, CSS, Bootstrap for frontend development
PHP for backend customization and integration
MySQL for data storage
Stripe for secure payment processing
AWS for deployment and hosting

Necessary External System Integrations for Functionality Enhancement

  • Third-party news sources for dynamic news content
  • Stripe API for donations and payment processing
  • Social media platforms (Facebook, Twitter, YouTube) for sharing and follower engagement

Performance, Security, and Scalability Guidelines

  • Platform must load within 3 seconds on standard devices
  • Secure handling of user data and payment information, compliant with relevant standards
  • Scalable infrastructure to handle high volumes of user submissions and traffic
  • Responsive design to support seamless access across all device types

Projected Business Outcomes and Platform Benefits

The developed platform aims to significantly expand the client’s outreach by building a large, engaged mailing list through short and user-friendly forms. It is expected to attract increased site traffic, enhance community engagement via user stories and dynamic news, and facilitate recurring donations to support advocacy campaigns. These efforts collectively should elevate the organization’s profile within the vaping community and support its campaign initiatives effectively.

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