The client operates a legacy weight management mobile app that faces critical issues such as incorrect data visualization, buffering and playback failures of workout videos, persistent data anomalies across APIs, and a cumbersome user interface, leading to low adoption rates and poor user engagement. The outdated app structure hampers effective weight management guidance and reduces market competitiveness, necessitating a complete platform overhaul without altering core functionalities.
A mid-sized digital health solution provider offering a comprehensive weight management mobile application.
The revamped mobile weight management application aims to significantly improve user engagement and retention by providing a seamless, accurate, and user-friendly experience. Expected outcomes include enhanced data visualization accuracy, increased app adoption rates, and higher subscription conversions, ultimately enabling the client to better cater to weight management needs and expand their user base effectively.