Virtual Reality Demonstration Platform for Heavy Industrial Equipment

The client produces very large and heavy devices (over 3,000 pounds), making it difficult and costly to transport and showcase these machines at trade shows and customer sites. Traditional demos limit their ability to engage potential clients effectively and diminish their presence at key industry events.

A large manufacturing company specializing in high-capacity, mission-critical industrial equipment seeking innovative ways to showcase and demo their products without logistical constraints.

• Create a portable, immersive virtual reality experience that accurately represents the physical device.
• Enable potential clients and stakeholders to interact with the machine in a virtual environment, simulating real-life operations.
• Eliminate logistical barriers associated with transporting heavy equipment for demonstrations.
• Provide a high-fidelity, engaging, and accessible demo that can be experienced anywhere via a VR headset.
• Incorporate real-world scenarios into the virtual demo to enhance understanding and engagement.

• Conversion and optimization of 3D assets of the equipment for real-time VR rendering.
• Development of a virtual environment utilizing a game engine platform suitable for untethered VR devices.
• Design of a unique navigation system that allows users to view and interact with the full 360-degree model without movement constraints.
• Integration of 360-degree videos representing real-world operational scenarios and locations for contextual understanding.

• 3D asset repositories or design tools for model import
• Video playback systems for 360-degree scenario videos
• User interaction tracking for analytics (optional)

• Optimized VR experience to run smoothly on standalone devices with limited hardware capabilities.
• High-resolution rendering to ensure visual clarity without motion sickness or headaches.
• Scalable architecture to support multiple concurrent users at events.
• Secure handling of media assets and user data in compliance with privacy standards.

This virtual reality platform aims to significantly reduce logistical costs and complexity associated with showcasing large industrial equipment. It is expected to increase engagement and lead generation at trade shows and remote demos, while maintaining high-quality visual and interactive experiences. The virtual demo could enable broader reach and more frequent demonstration opportunities, ultimately improving sales pipeline and brand presence in the industry.