The client requires a mobile application that allows users to easily access real-time market data, set personalized alerts, and view customized dashboards across multiple financial categories. The current methods lack immediacy and personalization, hindering investor engagement and timely decision-making.
A mid-to-large size financial institution specializing in precious metals and investment products, seeking to enhance client access to market data.
The successful development of this application is expected to improve investor engagement by providing instant access to market data, personalized alerts, and dashboards, thereby potentially increasing client transactions and satisfaction. Targeted features may lead to increased user retention and a competitive edge in the financial services market.