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Virtual 360° Showroom Platform for Automotive Retailers
  1. case
  2. Virtual 360° Showroom Platform for Automotive Retailers

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Virtual 360° Showroom Platform for Automotive Retailers

emerline.com
Automotive
eCommerce
Information technology

Challenges in Modern Automotive Retail

Traditional showrooms face limitations in physical space, inability to showcase upcoming models, and declining foot traffic due to pandemic restrictions. Customers require immersive digital experiences that replicate physical showroom interactions while enabling seamless online transactions.

About the Client

National chain of car dealerships seeking digital transformation of vehicle sales experience

Digital Showroom Transformation Goals

  • Create immersive 360° virtual showroom experience
  • Enable online vehicle configuration and ordering
  • Increase customer engagement through interactive features
  • Expand market reach through digital channel development
  • Maintain brand leadership through technological innovation

Core Platform Capabilities

  • 360° interactive car exploration (exterior/interior)
  • Guided virtual tours with contextual information
  • Real-time vehicle configuration options
  • Integrated preorder and payment system
  • Upcoming model showcase with notification system

Technology Stack Requirements

Python-based backend development
Panolens.js for 3D visualization
WebGL for interactive graphics
Responsive web application framework

System Integration Needs

  • Secure payment gateway integration
  • Vehicle inventory management system API
  • Customer relationship management (CRM) platform
  • User authentication service

Performance Standards

  • Sub-200ms response time for interactive elements
  • 99.9% system availability SLA
  • PCI-DSS compliance for payment processing
  • Scalable cloud infrastructure for traffic spikes

Business Value Projections

Enables 24/7 global showroom access, potentially increasing sales conversion rates by 35%. Reduces physical showroom constraints while maintaining 85%+ customer engagement metrics through immersive experiences. Positions client as digital innovation leader in automotive retail sector.

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