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Venue Booking Platform Modernization and UX Enhancement Project

datarockets.com

Hospitality & leisure

Business services

Real estate

Challenges in Venue Booking Platform Usability and Performance

The existing Ruby on Rails platform suffered from outdated UX design requiring multiple steps for venue selection, lack of cost transparency, browser compatibility issues (particularly Internet Explorer), and technical debt from continuous modifications over 5 years. These issues created friction in the booking process and reduced user trust.

About the Client

Owner of WeFindVenues, an online platform connecting event planners with venue providers

Goals for Platform Modernization

Improve user experience for event planners through intuitive venue selection
Implement real-time cost breakdown functionality
Ensure cross-browser compatibility
Enhance platform performance for faster bookings
Establish scalable technical architecture

Core System Functionalities

Advanced venue search with filtering options
Real-time cost calculation and breakdown display
Streamlined venue reservation workflow
Responsive design for cross-device compatibility
Interactive proposal creation interface

Technology Stack Requirements

Ruby on Rails

PostgreSQL

Vue.js

Google APIs

Bootstrap

SCSS

External System Integrations

Google Maps API for venue location services
Payment gateway integration

Performance and Quality Attributes

Cross-browser compatibility (including IE11 support)
Scalable architecture for handling 10x user growth
99.9% system uptime SLA
WCAG 2.1 accessibility compliance

Expected Business Impact of Platform Modernization

Anticipated 40% reduction in booking completion time, 25% increase in conversion rates from improved UX, 60% decrease in support requests related to browser compatibility, and measurable increase in user trust metrics through transparent cost calculations and streamlined workflows.