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The client's existing web-to-print application, used for designing and printing custom photo products, is 20 years old and no longer meets the demands of modern users and competitive landscape. This outdated system hinders their ability to attract new customers, retain existing ones, and expand their service offerings.
A well-established Canadian vendor providing web-to-print services for B2B and B2C customers, specializing in custom photo products like business cards, signs, and postcards. They have a long history of awards and a strong market position.
Modernizing the web application is expected to significantly improve customer satisfaction, increase conversion rates, attract new customers, reduce development costs in the long run through maintainable code, and ultimately reclaim market leadership for the client. The enhanced platform will enable them to offer a wider range of services and compete more effectively in the rapidly evolving printing and photo product market.