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Unified User Tracking and Consent Management Platform
  1. case
  2. Unified User Tracking and Consent Management Platform

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Unified User Tracking and Consent Management Platform

stxnext.com
Advertising & marketing
Information technology
Media

Challenges in Multi-Platform Tracking Compliance

The organization faces increasing complexity in managing user tracking compliance across multiple platforms while maintaining effective advertising measurement capabilities. Current cookie implementations create fragmented user identification, inconsistent consent management, and potential regulatory risks.

About the Client

A multinational digital marketing agency specializing in data-driven advertising solutions and cross-platform user engagement analytics

Strategic Implementation Goals

  • Centralize tracking mechanisms across all digital properties
  • Ensure GDPR/CCPA compliance through standardized consent management
  • Improve cross-device user identification accuracy
  • Enhance advertising effectiveness measurement capabilities

Core System Capabilities

  • Unified cookie consent banner with granular controls
  • Cross-domain user identification framework
  • Real-time tracking preference synchronization
  • Comprehensive analytics dashboard for tracking performance
  • Automated regulatory compliance reporting

Technology Stack Requirements

JavaScript/TypeScript
React.js for frontend components
Node.js with Express
MongoDB for preference storage
AWS Lambda for serverless processing

Third-Party System Integrations

  • HubSpot Marketing Platform
  • LinkedIn Ads API
  • Google Analytics 4
  • YouTube Data API
  • Cloudflare security services

Operational Requirements

  • 99.9% system availability SLA
  • Sub-200ms response time for consent management requests
  • AES-256 encryption for stored user preferences
  • Horizontal scalability for 10M+ monthly users
  • Automated compliance validation workflows

Business Value Projections

Implementation will reduce regulatory compliance risks by 70%, improve cross-platform tracking accuracy by 85%, and increase advertising campaign effectiveness measurement reliability by 90%. The solution will enable $2.5M+ annual savings through streamlined operations and enhanced data governance.

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