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Cookie Compliance and User Tracking Optimization Platform
  1. case
  2. Cookie Compliance and User Tracking Optimization Platform

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Cookie Compliance and User Tracking Optimization Platform

stxnext.com
Information technology
Advertising & marketing
eCommerce

Challenges in Cookie Compliance and Cross-Device Tracking

The organization faces challenges in maintaining regulatory compliance (GDPR/CCPA) with cookie usage while effectively tracking user behavior across devices. Current systems lack centralized consent management, cross-platform tracking capabilities, and real-time analytics integration, leading to fragmented user data and potential legal risks.

About the Client

A technology company specializing in digital marketing solutions and data analytics platforms for enterprise clients

Key Objectives for Cookie Management System

  • Implement compliant cookie consent management system
  • Establish cross-device user tracking capabilities
  • Integrate real-time analytics with marketing platforms
  • Ensure compliance with global data privacy regulations

Core System Requirements

  • Dynamic cookie consent dashboard with regional compliance settings
  • Cross-device user identification and tracking
  • Real-time integration with analytics platforms (HubSpot, Google Analytics)
  • Automated compliance reporting and audit trails
  • Third-party service integration management (LinkedIn, YouTube, Cloudflare)

Technology Stack Requirements

JavaScript/TypeScript
React.js for frontend components
Node.js with Express
MongoDB for session tracking
Cloudflare integration APIs

Critical System Integrations

  • HubSpot Marketing Platform
  • LinkedIn OAuth authentication
  • YouTube Data API
  • Cloudflare security APIs
  • Google Analytics 4

System Performance Standards

  • 99.9% uptime SLA
  • Sub-200ms response time for tracking endpoints
  • AES-256 encryption for stored user data
  • Horizontal scalability for 10M+ daily tracking events
  • WCAG 2.1 accessibility compliance

Expected Business Outcomes

Implementation will reduce regulatory compliance risks by 85% while improving user behavior tracking accuracy across devices by 70%. The integrated analytics platform will enable 30% faster marketing campaign optimization and provide comprehensive insights into cross-channel user journeys, directly supporting revenue growth through data-driven decision making.

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Cookie Management and User Tracking System Enhancement