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Deutsche Telekom currently operates separate Steering and SMS Welcome platforms, leading to a fragmented customer experience and increased operational overhead. This lack of unification hinders efficient roaming management, welcome messaging delivery, and overall customer engagement. The separate systems likely result in duplicated effort, inconsistent messaging, and potential delays in service delivery.
A leading global telecommunications company providing a wide range of services including mobile, fixed-line, internet, and TV.
The unification of the Steering and SMS Welcome platforms is expected to result in improved customer satisfaction, reduced operational costs, increased revenue opportunities through personalized marketing, and enhanced network efficiency. A streamlined platform will allow Deutsche Telekom to respond more quickly to customer needs and market changes, ultimately strengthening its competitive position in the telecommunications industry.