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The client needed to unify three independently developed solutions (AI chatbot, campaign builder, and customer support platform) into a single SaaS platform with cohesive branding and user experience. Key challenges included conflicting stakeholder visions, lack of integration expertise, and a tight deadline to launch before a major marketing event.
A leading telecommunications company expanding its digital capabilities through acquisition of AI-powered marketing and customer support solutions
The unified Hub.AI platform is expected to streamline marketing operations, reduce user onboarding time by 40%, and increase customer retention through enhanced AI capabilities. The cohesive solution will position the client as a market leader in telecom AI solutions while enabling 30% faster campaign deployment times.