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Development of a Dual-Role Automotive Marketplace Platform with Enhanced User Experience and Integrated Sales Tools
  1. case
  2. Development of a Dual-Role Automotive Marketplace Platform with Enhanced User Experience and Integrated Sales Tools

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Development of a Dual-Role Automotive Marketplace Platform with Enhanced User Experience and Integrated Sales Tools

artkai.io
Automotive
eCommerce
Financial Services

Challenges in Traditional Automotive Marketplaces

Existing automotive marketplaces suffer from complex search interfaces, fragmented information architecture, lack of payment transparency, and inefficient seller workflows. Buyers face stressful interactions with dealers and struggle with technical decision-making, while sellers lack streamlined tools for vehicle listing and management.

About the Client

Digital solutions provider specializing in automotive transaction platforms with integrated financial and logistics services

Strategic Project Goals

  • Create seamless dual-role user journeys for buyers and sellers
  • Reduce vehicle purchase time by 40% through intuitive UX design
  • Establish strong brand identity through cohesive visual design
  • Implement transparent payment and financing options
  • Enable cross-border vehicle transactions with dynamic pricing

Core System Capabilities

  • Interactive buyer questionnaire for personalized car recommendations
  • Advanced search filters with cross-border distance calculation
  • Dynamic payment calculator with financing/leasing options
  • Integrated insurance selection with coverage descriptions
  • Seller VIN validation and vehicle listing dashboard
  • Automated delivery cost calculation system
  • User account-based vehicle history tracking

Technology Stack Requirements

TypeScript
Next.js
Vue.js
Nest.js
AWS
Kubernetes
PostgreSQL
GraphQL
Microservices architecture

Critical System Integrations

  • Payment gateway integration (Stripe/Adyen)
  • Vehicle insurance API partners
  • VIN validation service (Carfax equivalent)
  • Cross-border delivery logistics APIs
  • User analytics platform (Mixpanel equivalent)

System Performance Standards

  • Support 10,000+ concurrent users during peak times
  • 99.99% system availability SLA
  • Sub-200ms response time for search queries
  • GDPR-compliant data handling
  • Automotive industry-specific security certifications

Anticipated Business Outcomes

The platform is expected to increase buyer conversion rates by 35% through simplified decision-making processes, reduce seller onboarding time by 50% with automated listing tools, and enable 20% faster transaction completions through integrated payment and logistics systems. The cohesive brand experience should capture 15% market share in target European regions within 18 months of launch.

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