Unified Real Estate Web Portal Development to Enhance Client Engagement and Sales

The client operates multiple residential projects with outdated, inconsistent websites that fail to provide comprehensive, real-time information about their properties, values, and progress. Their existing online resources do not align with modern user expectations or brand standards, resulting in low engagement, high bounce rates, and missed sales opportunities. Additionally, the client lacks an integrated analytics system to understand user behavior and optimize marketing strategies, hindering growth and customer relationship management.

A mid-sized property development company managing multiple residential projects and seeking a comprehensive digital platform to showcase their portfolios, communicate effectively with clients, and streamline sales processes.

• Consolidate all project information, brand portfolios, and company details into a single, cohesive, user-friendly website.
• Provide detailed, real-time updates on construction progress, project features, and available units to attract and inform potential buyers and investors.
• Implement innovative online tools such as a mortgage/loan calculator to facilitate client decision-making.
• Increase targeted website traffic and user engagement to boost sales and lead conversion rates.
• Reduce website bounce rates and improve overall user experience.
• Integrate comprehensive analytics to track user behavior and inform marketing strategies.
• Enable efficient communication channels for feedback, inquiries, and customer support.

• Template-based system for multiple residential projects with customizable layouts.
• Admin panel for managing project details, status updates, and content updates.
• Interactive mortgage/loan calculator for client payments estimation.
• Responsive design adaptable for mobile devices and desktops.
• Advanced analytics integration for user behavior tracking and reporting.
• Feedback and communication forms for client inquiries and support.
• Information aggregation covering company history, values, and project portfolios.

• Google Analytics for detailed user behavior insights
• CRM or communication systems for customer inquiries
• Property management and real-time data feeds for construction updates

• High site availability and scalability to handle increasing traffic
• Fast load times optimized for mobile and desktop
• Data security measures compliant with industry standards
• User privacy and GDPR compliance
• Performance metrics: target bounce rate below 40%, increased engagement

The development of an integrated, modern real estate web portal is expected to significantly increase targeted website hits and overall traffic. With improved user experience and detailed property information, the client anticipates a threefold increase in sales within the first year post-launch. Additionally, enhanced analytics and streamlined communication channels will optimize marketing efforts, reduce bounce rates by over 16%, and foster stronger engagement with current and prospective clients.