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Unified Omnichannel Retail Platform Modernization for Seamless Customer Experience
  1. case
  2. Unified Omnichannel Retail Platform Modernization for Seamless Customer Experience

Unified Omnichannel Retail Platform Modernization for Seamless Customer Experience

acropolium
Retail
eCommerce
Mobile platforms
Payment systems

Challenge of Fragmented Retail Operations and Disconnected Customer Touchpoints

Managing multiple sales channels through separate, outdated systems leads to inconsistencies in customer experience, inaccurate or unsynchronized inventory data, operational inefficiencies, and limited scalability. This results in delayed order fulfillment, customer dissatisfaction, increased operational costs, and hindered expansion into new markets. The client requires an integrated solution to unify sales channels, synchronize inventory in real-time, automate core processes, and support future growth while enhancing customer engagement.

About the Client

A mid to large-sized retail brand operating multiple sales channels including online stores, physical outlets, and mobile platforms, aiming to deliver a cohesive and personalized shopping experience.

Goals for Enhancing Retail Operations and Customer Experience

  • Integrate online, mobile, and point-of-sale sales channels into a unified, cohesive system to provide a consistent shopping experience.
  • Implement real-time inventory synchronization to ensure stock data accuracy across all channels, reducing order delays and stock discrepancies.
  • Automate key operational processes such as order processing, inventory updates, and stock distribution to increase efficiency and reduce costs.
  • Design a scalable, flexible platform capable of supporting business growth and expansion into new markets, with high system availability and performance.

Core Functional Specifications for the Modernized Retail System

  • Unified sales channels integration including online store, POS systems, and mobile platforms
  • Real-time inventory management with automatic synchronization across all sales touchpoints
  • Automated order fulfillment workflows leveraging APIs for payment processing, stock updates, and order tracking
  • Secure payment integration with third-party providers
  • Centralized data system for customer insights, personalized recommendations, and engagement
  • Cloud deployment for scalability and high availability
  • Monitoring and analytics dashboard for system performance and operational metrics

Preferred Architectural and Technological Stack

.NET Core, ASP.NET Web API
React.js and React Native
PostgreSQL and Redis
Azure Cloud Infrastructure
Docker and Kubernetes
TensorFlow.NET and ML.NET for AI and analytics
RESTful APIs

Necessary External System Integrations

  • POS API for seamless point-of-sale transactions
  • Payment gateway API (e.g., Stripe) for secure payments
  • Third-party inventory management and logistics systems
  • Customer engagement and personalization APIs
  • Analytics and monitoring services

Non-Functional Requirements for Reliability and Performance

  • System should support scalability to handle increasing transaction volume as business grows
  • High availability with 99.9% uptime commitments
  • Real-time data processing with minimal latency (aim for sub-second synchronization)
  • Robust security for data and payment processing
  • Compliance with relevant data protection and payment security standards

Projected Business Outcomes of the Modernization Initiative

The project is expected to improve order fulfillment speed by at least 25%, enhance customer satisfaction and retention by around 20%, and increase overall revenue by approximately 18%. Additionally, operational costs will decrease through automation and process streamlining, enabling scalable growth and market expansion with a resilient, future-ready retail ecosystem.

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