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The client faces operational inefficiencies due to 90+ brands operating on disparate CMS platforms (Drupal, Magento, proprietary systems), resulting in inconsistent user experiences, high maintenance costs, delayed market launches, and limited ecommerce capabilities in key regions like the Middle East. The lack of centralized management creates scalability constraints and regional adaptation challenges.
A multinational retail franchise operating 4000+ stores across 90+ consumer brands with a 30-year legacy in global markets
Centralized management will reduce operational costs by 40% through template-based deployments and automated maintenance. Enhanced ecommerce capabilities will increase digital revenue by enabling 200+ new market entries annually. The decoupled architecture will support 30% faster time-to-market for new brands while maintaining consistent brand experiences across 90+ websites.