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Red Hat Developer Portal Redesign for Enhanced User Experience and Conversion Optimization

axelerant.com

Information technology

Software Development

Open Source

Challenges with Developer Portal Engagement and Conversions

The developer portal suffers from low conversion rates, inconsistent user experience, lack of personalization, and an inefficient Learning Management System (LMS). Users struggle to find resources, and the portal fails to align with brand identity while catering to distinct developer personas.

About the Client

Leading enterprise software company with an open-source development model

Goals for Portal Redesign

Restructure information architecture to prioritize conversion-driven user journeys
Showcase Red Hat's paid products while reinforcing open-source commitment
Create personalized learning environments with accessible resources
Enhance product buyer journeys using user research and personas
Optimize the Red Hat Developer Subscription Program

Core System Requirements

Dynamic user journey mapping based on personas
Personalized learning dashboards with progress tracking
Mobile-responsive UI aligned with Red Hat branding
Integrated LMS with accelerated resource access
Analytics for user behavior and conversion tracking

Technology Stack Preferences

Drupal

React

Node.js

AWS

System Integration Needs

Learning Management System (LMS)
CRM (e.g., Salesforce)
Analytics platforms (e.g., Google Analytics)
User authentication services

Non-Functional Requirements

High scalability for global developer traffic
Sub-second page load performance
Enterprise-grade security compliance
WCAG 2.1 accessibility standards

Expected Business Impact

Anticipated outcomes include increased conversion rates through optimized user journeys, higher engagement via personalized learning experiences, improved subscription program effectiveness, and stronger brand alignment. The portal will enable better tracking of user learning paths and resource consumption while enhancing overall developer satisfaction.