Unified Multilingual, Serverless Content Management System with Multicloud Architecture for Global Hospitality Brand

The client manages numerous web properties with unstructured, outdated HTML/CSS websites, leading to inefficient content management, limited scalability, and inability to quickly deliver enhanced user experiences. Their existing systems are not future-proof, and regional access issues, particularly in China, hinder global content delivery and personalization efforts.

A large multinational hospitality corporation operating multiple resort brands across diverse regions requiring a centralized, scalable content platform with multilingual support and regional content delivery.

• Consolidate multiple web properties into a unified, manageable content management system.
• Enhance user experience and accelerate time-to-market for content updates.
• Implement a multilingual, regional content delivery system tailored to diverse geographic markets.
• Leverage a multicloud architecture to optimize performance and accessibility, especially in restricted regions like China.
• Ensure the solution is scalable, future-proof, and capable of integration with mobile platforms via API.
• Automate deployment and updates through CI/CD pipelines to improve development agility and reliability.

• Multisite Content Management: Unified backend to manage multiple brands and regional sites with tailored multilingual versions.
• Decoupled Frontend: Use of a modern, JavaScript-based frontend framework (e.g., Angular) for dynamic, fast content rendering.
• Headless CMS: RESTful API or GraphQL API layer to enable future mobile and app integrations.
• Multicloud Deployment: Use of cloud services from AWS and Aliyun to optimize content delivery based on regional access restrictions.
• Regional Content Delivery: CDN integration (e.g., Amazon CloudFront and Aliyun CDN) to serve localized content efficiently.
• Serverless Architecture: Use of cloud functions (e.g., AWS Lambda, Aliyun Function Compute) for regional personalization and proxying API requests.
• Infrastructure as Code: Deployment automation with Terraform managing multi-cloud infrastructure with remote state management.
• CI/CD Integration: Automated deployment pipelines using Jenkins or similar tools, with static code analysis and quality checks.
• Security & Compliance: Secure content delivery and backend access, considering regional regulations.

• CDN services (Amazon CloudFront, Aliyun CDN) for regional content caching
• Cloud functions (Lambda, Function Compute) for personalization and proxying
• Terraform remote state storage (AWS S3, DynamoDB) for infrastructure management
• CI/CD tools for automated build, test, and deployment processes
• Regional hosting environments to comply with local regulations
• APIs for mobile and third-party platform integrations in the future

• High scalability to accommodate increasing global traffic and multiple brands.
• Fast content delivery with regional caching, aiming for minimal latency.
• 9+ uptime SLA for core content services.
• Data security and compliance with regional regulations.
• Automated deployment with minimal downtime.
• Efficient resource utilization through modularized, containerized infrastructure.

The new platform is expected to streamline content management workflows across multiple brands and regions, significantly reduce time-to-market for updates, improve regional content delivery speeds, and enhance user engagement through personalized multilingual experiences. It will enable scalable growth, support future mobile integration, and increase overall profitability by offering superior digital experiences across global markets.