Scalable Multi-Site Platform with Rapid Deployment and Personalization for Large-Scale Healthcare Organization

The organization needed to create approximately 1,500 regional and brand websites across multiple geographies, each with unique and common requirements. Prior systems were slow, complex, and required technical expertise for site creation, hindering rapid deployment and consistent branding. Furthermore, users faced difficulties with platform usability, and governance of site design and content was challenging. The organization sought to reduce site launch times, ensure compliance (e.g., WCAG 2.1), improve user collaboration, and decrease development and maintenance costs.

A large multinational healthcare organization managing over 400 entities across nearly 100 countries, focused on R&D, disease prevention, and treatment, with a significant portfolio of regional and brand websites.

• Reduce time to launch individual websites from multiple hours to approximately one hour, including site setup and configuration.
• Achieve cost savings in website development by leveraging reusable templates and streamlined processes.
• Improve user experience by providing a self-service mobile-friendly platform with intuitive interfaces and robust personalization.
• Ensure governance and compliance with industry standards such as WCAG 2.1, along with seamless integration into existing enterprise ecosystems.
• Minimize defect rates during User Acceptance Testing (UAT) to increase deployment reliability.
• Enable scalable, multi-language, and multi-region website management to support diverse markets and regulatory requirements.

• A consolidated User Interface (UI) for site creation, management, and deployment demands leveraging API-driven architecture.
• Provision of predefined, configurable site templates comprising base, brand, and style packages, facilitating rapid and consistent site setup.
• Integration of a low-code site builder tool to enable content editors to create and style pages with minimal technical effort.
• Automated import and deployment of site configurations and components to accelerate launch workflows.
• A package management system that captures and exports reusable configurations for different site groups.
• A system for managing multilingual support and regional content variations.
• A role-based self-service portal for local teams to initiate site creation without developer intervention.
• Tools for consistent branding, look-and-feel management, and UI personalization across sites.

• Identity Provider (IDP) systems to support federated authentication and single sign-on, including social media and region-specific IDPs.
• Customer Identity and Access Management (CIAM) platforms for secure user onboarding and onboarding automation.
• Existing enterprise ecosystem components (such as CRM, marketing automation, or localization tools).

• High scalability to support thousands of websites with concurrent management.
• Performance targets to enable site creation in approximately one hour from initiation.
• Compliance with accessibility standards such as WCAG 2.1.
• Security measures including secure authentication, data sovereignty, and role-based access control.
• Reliability and fault tolerance to minimize downtime during site deployment.
• Ease of use for non-technical users to foster self-service and reduce dependency on development teams.

This platform is expected to significantly streamline the website creation process, reducing site launch times from several hours to about one hour, thereby accelerating time-to-market for new brands and initiatives. The reuse of site templates and configurations will result in cost savings, improved consistency in branding and content delivery, and enhanced governance and compliance. Personalization capabilities will enable targeted content and better user journeys, leading to increased engagement. Overall, the solution aims to support large-scale website deployment, improve operational efficiency, and ensure compliance across multiple regions and languages.