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Unified Frontend Platform Development for E-commerce Brand Portfolio

stxnext.com

eCommerce

Retail

Challenges with Scalability and User Experience across Multiple Platforms

The Cambium Group faced challenges in managing and scaling its growing portfolio of e-commerce platforms. Each brand operated on separate systems, leading to increased complexity in development, maintenance, and brand consistency. Furthermore, the existing user interfaces were becoming outdated and lacked a cohesive experience, hindering user engagement and satisfaction.

About the Client

The Cambium Group is a leading UK company operating three prominent wedding gift list brands: The Wedding Shop, The Wedding Present Company, and Prezola, offering comprehensive solutions for couples creating their gift registries.

Project Goals: Unified Platform and Enhanced User Experience

Develop a Unified Frontend (UFE) framework to streamline development and maintenance across all brands.
Enhance the user experience with a modern, visually appealing interface.
Improve scalability to accommodate future growth and expansion of service offerings.
Ensure seamless data migration and a smooth transition to the new UFE framework.
Enable faster introduction of new platforms and features.

Core Functionality and Features

Unified user interface and experience across all brands.
Scalable architecture to support growing user base and product catalog.
Secure data management and transfer.
Support for diverse product types and gift list options.
Integration with backend systems for order processing, payment gateway, and inventory management.
Personalized user experiences.
Responsive design for optimal viewing on various devices (desktop, mobile, tablet).

Technology Stack

Unified Frontend Framework (UFE) - Implementation details TBD

Backend Technologies - Existing stack to be leveraged.

Data Engineering Tools for data migration and management

Modern JavaScript Framework (React, Angular, or Vue.js) - TBD based on team expertise.

External System Integrations

Payment Gateway (e.g., Stripe, PayPal)
Shipping Providers (e.g., UPS, FedEx)
CRM System (e.g., Salesforce, HubSpot)
Inventory Management System
Marketing Automation Platform

Non-Functional Requirements

High performance and fast loading times.
Scalability to handle peak traffic and future growth.
Robust security measures to protect user data.
Accessibility compliance (WCAG).
Maintainability and ease of updates.
Cross-browser compatibility.

Expected Business Outcomes

The implementation of the UFE framework is expected to significantly improve operational efficiency, reduce development costs, enhance user satisfaction, and accelerate the launch of new platforms and features. The cohesive codebase will lead to increased brand consistency, improved scalability, and faster time-to-market. The seamless data migration will ensure business continuity and maintain customer data integrity. Overall, this project is anticipated to drive business growth and strengthen The Cambium Group's market position.