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Unified Digital Platform for Modular Restaurant Website & Content Management System
  1. case
  2. Unified Digital Platform for Modular Restaurant Website & Content Management System

Unified Digital Platform for Modular Restaurant Website & Content Management System

robosoftin.com
Hospitality & leisure
Retail
Food & Beverage

Challenges in Managing Diverse Restaurant Websites with a Single Platform

The client owns and operates a diverse portfolio of restaurants, bars, and food venues across multiple locations, with significant variation in their concept and aesthetic. The existing website infrastructure lacked a unified, flexible design system and efficient content management, making updates complex and inconsistent across locations. There was a clear need for a modular, scalable web solution that could accommodate different layouts and content types, while allowing non-technical staff to easily maintain and update site information.

About the Client

A multi-location restaurant group seeking a scalable, flexible website solution to showcase diverse venues with streamlined content updates.

Goals for Modernizing the Restaurant Digital Presence

  • Develop a single, modular website template that adapts to various restaurant types, from upscale dining to food courts.
  • Implement a user-friendly Content Management System (CMS) enabling non-technical staff to make quick and easy content updates, including layout modifications and content changes within optional modules.
  • Ensure the website platform is scalable and flexible to accommodate future expansion and varied content requirements for all venues.
  • Create a consistent brand aesthetic and user experience across all restaurant websites within the group.
  • Enhance online visibility and customer engagement, leveraging a responsive design for optimal access across devices.

Core Functional and Technical System Capabilities

  • A modular core template architecture that can be configured to support different layout, content, and aesthetic needs per venue.
  • A content management system with editing functionalities for updating text, images, and specific modules within the site.
  • Support for multiple media types, including images, menus, and promotional content.
  • Responsive design ensuring accessibility and optimal user experience across all devices.
  • Role-based access controls for admin users to manage updates securely.
  • Template customization capabilities to allow for venue-specific branding and content.

Recommended Technologies and Architectural Approaches

Modular web template architecture supporting flexibility and reusability
Content Management System (CMS) platform optimized for ease of use by non-technical staff
Responsive web design frameworks
Scalable cloud hosting infrastructure

External Systems and Data Integration Needs

  • Content management backend for updating website content
  • Media asset storage and delivery system
  • Analytics and reporting tools to monitor website performance
  • Possibly, reservation or ordering systems if applicable

Non-Functional System Requirements

  • High scalability to support additional venues without performance degradation
  • Fast load times, aiming for page load under 3 seconds
  • Strong security protocols, including role-based access and data protection
  • Ease of maintenance and updates by non-technical users
  • Reliability with 99.9% uptime guarantee

Predicted Business Benefits from Implementing the New Web Platform

The new modular, scalable website platform is expected to streamline content management, reduce update times, and ensure visual consistency across all restaurant sites. This improvement will enhance customer engagement, support marketing campaigns, and potentially increase reservations and foot traffic. The flexible architecture will also enable rapid onboarding of new venues, facilitating business growth and adaptation to market needs.

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