Unified Digital Platform for Healthcare Insurance Broker Engagement and Content Management

The client manages over 20 separate websites for their broker and consultant audiences, resulting in inconsistent user experiences, poor content governance, decreased trust, and barriers to self-service. These issues impede efficient information sharing, harm sales relationships, and fail to meet modern digital user expectations, creating critical barriers for internal sales teams and external partners.

A global healthcare insurance provider with multiple regional websites and a diverse broker and consultant network seeking to streamline its digital experience.

• Consolidate multiple disparate domains into a single, unified digital platform to enhance the user experience for brokers and consultants.
• Develop a human-centered content strategy tailored to the needs of brokers, general agents, and consultants.
• Create an interim connection strategy to unify existing information sources aligned with target audiences.
• Design a phased roadmap for long-term development of a seamless, scalable digital experience aligned with current technology initiatives.
• Establish a robust and scalable information architecture with comprehensive content governance to ensure relevance and accuracy across all markets and business units.

• Multi-domain consolidation into a single accessible platform
• Human-centered user experience design catering to diverse broker and consultant needs
• Interim content connection layer aligning disparate information sources
• Phased roadmap supporting incremental development and deployment
• Scalable, flexible information architecture supporting market-specific needs
• Comprehensive content governance framework for consistent, relevant content updates

• Analytics platforms for user engagement measurement
• Content aggregation tools to connect multiple information sources
• Customer relationship management (CRM) systems
• Single sign-on (SSO) authentication systems

• System scalability to support future growth and additional domains
• High system availability with 99.9% uptime
• Data security and compliance with healthcare and insurance regulations
• Fast page load times and responsive design standards

Successful implementation aims to consolidate over 20 domains into a single, cohesive digital experience, significantly improving user trust and engagement, reducing content management complexity, and supporting self-service capabilities. Expected benefits include enhanced operational efficiency, increased broker and consultant satisfaction, and a positive impact on sales relationships and revenue growth.