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Unified Digital Experience Platform for Global Retail Franchise
  1. case
  2. Unified Digital Experience Platform for Global Retail Franchise

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Unified Digital Experience Platform for Global Retail Franchise

axelerant.com
Retail
eCommerce
Consumer products & services

Challenges in Digital Fragmentation and Operational Inefficiency

The client faces significant operational inefficiencies due to a fragmented digital ecosystem across 90+ brands, including inconsistent CMS platforms, lack of unified ecommerce capabilities in key markets, high maintenance costs from disparate systems, variable user experiences, delayed brand launches, scalability limitations, and complex regional adaptation requirements for multilingual and high-traffic scenarios.

About the Client

A leading international retail franchise operating 4000+ stores across 90+ consumer brands with a 30-year industry legacy, seeking to consolidate fragmented digital platforms and enhance omnichannel customer experiences.

Strategic Digital Transformation Goals

  • Consolidate 90+ brand websites onto a unified platform architecture
  • Reduce operational costs through centralized content and commerce management
  • Standardize customer experiences across all digital touchpoints
  • Accelerate time-to-market for new brand website deployments
  • Implement robust multilingual and RTL support for Middle Eastern markets
  • Ensure scalable infrastructure for peak traffic periods (e.g., Black Friday)
  • Optimize search and checkout performance for enhanced conversion rates

Core System Capabilities

  • Unified CMS and ecommerce administration interface
  • Automated site provisioning with preconfigured templates
  • Progressively decoupled Drupal-Magento architecture
  • Real-time Algolia search with personalized results
  • React-powered single-page checkout system
  • Multi-tenant theme management with brand-specific customization
  • 24/7 peak load monitoring and hypercare support framework

Technology Stack Requirements

Drupal 8
Acquia Cloud Site Factory
Magento
React.js
Symphony
Algolia

System Integration Needs

  • Drupal-Magento connector module
  • React-based frontend with Magento backend integration
  • Algolia search API implementation
  • RTL language support framework
  • Cloud-based deployment pipeline

Operational Performance Criteria

  • Horizontal scalability for 100+ concurrent sites
  • 99.99% uptime SLA during peak shopping seasons
  • Sub-200ms response time for search queries
  • Automated security patch management
  • Multi-region content delivery network (CDN)

Anticipated Business Outcomes

The unified platform will reduce website maintenance costs by 60% through centralized management, accelerate new brand launches from 8 weeks to 72 hours using template-based provisioning, increase conversion rates with optimized search and checkout experiences, and enable seamless scaling to support 10M+ daily visitors during peak periods while maintaining compliance with global data localization regulations.

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